“Gamblers plunked 45% more quarters into slot machines when a Las Vegas casino was scented with a pleasant smell. When Hirsch increased the odor level, he found spending increased by 53%”

Sheryl Stolberg, June 1994

The United States carried out a trial that proved the right scent prompts customers to linger longer in a scented area and increase their intentions to purchase and willingness to spend.

Why Scent your Casino?

  • Create a relaxing and inviting environment that gamers won’t want to leave.
  • Build a multi-sensory experience in public areas.
  • To trigger an emotional connection with your guests to your property.
  • Eliminate offensive odors including smoke, mildew and other unintentional smells.
  • Create a a signature scent and take your casino to the next level.

Why Scenting Works?

  • What we smell affects our emotions by 75%.
  • Builds a stronger emotional association between customers and brand through multi-sensory marketing. This directly translates to higher prices consumers are willing to pay.
  • The limbic system controls memory and emotions. The only sense directly hard-wired to the limbic system is the sense of smell.

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