Sheryl Stolberg, June 1994
Trials carried out in the United States prove the right scent prompts customers to linger longer in the scented area and increase their intentions to purchase and willingness to spend.
Create a relaxing and inviting environment that gamers wont want to leave.
Create a higher evaluation of the overall experience.
Create a multi-sensory experience in public areas and trigger an emotional connection with your guests to your property.
Eliminate offensive odors including smoke, mildew and other unintentional smells.
Create a a signature scent and take your casino to the next level.
75% of our emotions are generated by what we smell.
Building a stronger emotional association between customers and brand through multi-sensory marketing directly translates to higher prices consumers are willing to pay.
Our sense of smell is the only sense that is directly hard-wired to our limbic system which controls memory and emotions.