Scents Introduce a New Dimension for Retail Industry. The powerful link between the human
sense of smell and consumer behavior can now be harnessed to create an environment where
consumers spend more time.
Why Scent Your Retail Environment?
New technology, launched in America by Air Esscentials diffuses a micro-mist of 100% pure essential and aroma oils to create a noticeable scent that stimulates an emotional response.
Researchers and marketers have understood the emotional impact of scents for many years. Trials carried out in the United States prove quality scents prompt customers to remain in scented areas longer and validate intentions to browse, make purchases or revisit scented areas.
“However, all research shows that the quality of the scent is essential, and now Air Esscentials is delivering that quality at a price that is affordable for shop spaces of any size,” Mr. Levy says.
In retail trials the use of scenting has been proven to cause shoppers to browse for longer and return to jewelry counters more often; increase bakery sales in a supermarket, and prompt the preference to buy a particular running shoe from one area rather than from an identical, unscented area.
”The research points out that scents do not affect judgement or contribute to obsessive behavior. It concludes that the power of scents lie in their ability to create a mood,” Mr. Levy says.
Air Esscentials has delivered its diffusion technology to retail, entertainment and service industries in over 5 countries for more than seven years. Its laboratory has developed custom blends and signature scents for some of the world’s leading service industry brands.
Air Esscentials' customers include Dunhill, Pandora Jewelers along with General Motors, Mercedes, and Honda.