Discover How To Enhance Patient Care Using Scent.
Most healthcare professionals are aware of the powerful impact of scent. Studies have shown that scent can be used in many applications, to positively affect the behaviors and emotions of patients and staff.
Different areas of your healthcare facility probably have distinct, if not subtle aromas. For most areas, these aromas are often accidental and unplanned. Have you considered the impact of these aromas on your patients? Now, you can easily and affordably benefit from scientifically proven scent technology, to enhance the healthcare experience for your patients.
Common Uses of Scent in Healthcare
- Vanilla has been used in MRI facilities to decrease claustrophobia and tension. A Florida facility saw a significant decrease in the number of people who need sedation, and had a 50% decrease in cancellations.
- Relaxing scents are appropriate to aid in calming patients in stressful situations caused by pre-surgery, dental surgery, and in blood clinics. Vanilla and Lavender are recommended.
- Neutralizing scents can be used to remove malodors in wound care wards, gastro wards, geriatric wards, oncology wards (it is inappropriate in areas where patients are receiving chemotherapy as patients often have a heightened sense of smell, and any smell can cause these patients discomfort).
- Eucalyptus can be used to treat malodors, and has antibacterial properties.
- Citrus scents are uplifting fragrances, which can help ease anxiety.
- Research in Japan is being undertaken to understand the influence scent and the use of essential oils has on the treatment of Alzheimer’s disease. (Miyazawa, 2006, Inhibition of Acetylcholinesterase Activity by Tea Tree Oil & Constituent Terpenoids)
- An Australian university is using scents to assist in the diagnosis of several brain disorders including Alzheimer’s disease, Huntington’s disease, Parkinson’s disease, schizophrenia and obsessive-compulsive disorder. (University of Melbourne, 2006, cited at http://www.unimelb.edu.au/)
- The initial findings of the research by Tohoku Fukushi University reveal that cold-related pyrexia, a common complaint amongst the elderly, exhibited a trend to fall as a result of two years of continuous use of aromas.
- Ease tension and anxiety in doctor's offices waiting rooms, patient waiting areas and family waiting rooms.
- Create calming environment for Retirement Communities
Why Scenting Works
- 75% of our emotions are generated by what we smell.*
- Building a stronger emotional association between patient and medical office through
multi-sensory marketing directly translates to higher prices consumers are willing to pay.*
- Our sense of smell is the only sense that is directly hard-wired to our limbic system
which controls memory and emotion.*
- *“Brand Sense” by Martin Lindstrom